A large number of new social media terms have come to light over the recent years, and it can be confusing to keep up with all of them. Here are some of the most popular explained.
‘Engagement’ refers to any action taken by a social media user on your page. This can be in the form of ‘Likes’, ‘Reactions’, ‘Shares’ or ‘Comments’.
For example, if a user on your Facebook page has ‘reacted’ to your post by choosing to ‘Like’ it, they have engagedwith that particular post. And those engagements can add up very quickly.
- Ephemeral content
‘Ephemeral’ refers to content on social media platforms that disappear after a set period of time. This type of content is seen most frequently on Facebook, Instagram and Snapchat.
For example, Instagram Stories (and Facebook Stories) are limited to a lifespan of 24 hours. On Snapchat, messages to friends disappear as soon as the user has left the app — after having opened the message.
‘Filters’ are used on certain social media platforms as a way for users to edit their photos. Each filter offers an overlayed effect that can be placed onto images. This feature is most popularly used on Instagram (#NoFilter — not).
A ‘handle’ refers to a user’s account name on Twitter, but it can be in reference to other social platforms, too. Each ‘handle’ is unique and can be used to find or mention other users on the platform.
A user’s handle is the ‘@’ symbol, followed by their account name.
A ‘hashtag’ on social media refers to any word or phrase that is following the ‘#’, or hashtag, symbol.
Hashtags are used on social media as a way to find content about a specific topic, or as a way to make a user’s content more discoverable to other users.
For example, if a user posted on social media using ‘#mediaupdate’, they could find other users’ content about that topic by clicking on the hashtag.
On Twitter, popular topics, or hashtags, can be found in the ‘Trending topics’ section of the page.
Not to be confused with a ‘Filter’, a ‘Lens’ is an animated overlay effectthat is used while users are taking a photo of themselves, also known as a ‘selfie’. The lens can animate the user’s image while in camera mode to appear as anything — from a dog sticking its tongue out to a cat with glasses (yes, we’re serious).
‘Impressions’ are the number of times your posts have been seen by users on social media. For example, if five people have seen your post on Facebook, that means you have five impressions for that post.
The maximum number of ‘impressions’ your post can have is the number of people you are connected to on Facebook — but remember, if someone else shares your post, you can gain impressions from all of theirFacebook friends too.
‘Shares’ refer to the number of times any user’s piece of content has been re-posted on social media. The ‘Share’ feature on social media is a clickable button that allows you to repost other users’ content to your own timeline (that’s your own personal newsfeed).
For example, if a user clicks on the ‘Share’ button on Facebook, they’ll have the option of sharing that post either with another friend, on their News Feed or via Facebook Messenger.
A ‘Story’ — either on Instagram or on Facebook — is a collection of photos or videos compiled into one album that can be shared with other users on the platform.
These Stories are only visible for 24 hours, making them ephemeral.
The ‘Twitterati’ are users on Twitter who have an incredibly large number of followers and who post regularly. Think celebrities, social influencers, etc.
If the Twitterati are posting about a particular topic or sharing a certain hashtag, you can expect it to start trending among other Twitter users.
- 11.Follower– In a social media setting, a follower refers to a person who subscribes to your account in order to receive your updates.
- Geotag– A geotag is the directional coordinates that can be attached to a piece of content online. For example, Instagram users often use geotagging to highlight the location in which their photo was taken.
- Klout– Klout is a measure of social influence. The service allows users to connect various social accounts such as Facebook, Flickr, YouTube, etc., and then provides every user with his or her Klout score. The score is out of 100 — the higher the score, the
more influence it estimates you have in the social world.
- Lurker– A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion.
- Mashup– A content mashup contains multiple types of media drawn from pre-existing sources to create a new work. Digital mashups allow individuals or businesses to create new pieces of content by combining multiple online content sources.
- Meme– A meme on the internet is used to describe a thought, idea, joke, or concept that’s widely shared online. It is typically an image with text above and below it, but can also come in video and link form. A popular example is the “I Can Has Cheezburger?” cat meme that turned into an entire site of memes.
- Newsjacking– Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success.
- Podcast– A podcast is a series of digital media files, usually audio, that are released episodically and often downloaded through an RSS feed.
- Selfie– A selfie is a self-portrait that is typically taken using the reverse camera screen on a smartphone or by using a selfie stick (a pole that attaches to your camera). Selfies are commonly shared on social media networks like Instagram, Twitter, and Facebook using the hashtag #selfie.
- Social Proof– Social proof refers to a psychological phenomenon in which people seek direction from those around them to determine how they are supposed to act or think in a given situation. In social media, social proof can be identified by the number of interactions a piece of content receives or the number of followers you have. The thought is that if others are sharing something or following someone, it must be good.